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2009 Awards

In November 2010, CEA recognized several innovative projects by member companies in the 2009 calendar year. There were winners in the Company of the Year, Environmental Commitment, and Social Responsibility categories.

Click here to download the 2009 Sustainable Electricity Awards Booklet that was distributed at the awards ceremony.

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2009 Sustainability Company of the Year

Hydro One Inc.

The 2009 Sustainability Company of the Year was Hydro One Inc. for its exemplary performance in all three areas of sustainable development – environment, social and economic.   Hydro One owns and operates transmission and distribution assets in Ontario with nearly 1.3 million end-use customers and smaller municipal utilities in the province.

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2009 Environmental Commitment Award

Hydro One Inc.
Bruce to Milton Transmission Reinforcement Project’s Biodiversity Initiative

The 2009 Sustainable Electricity Environmental Commitment Award was presented to Hydro One Inc. for its biodiversity initiative to minimize woodland habitat loss in the Bruce to Milton Transmission Reinforcement Project.  The project involves the construction of a new double-circuit 500 kV transmission line, approximately 180 km in length, by widening the existing transmission corridor between the Bruce Nuclear Complex and the Milton Switching Station.

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2009 Social Responsibility Award

Toronto Hydro Corporation
Excellence in Stakeholder Communication and Engagement: Get Smart Toronto 

The 2009 Sustainable Electricity Social Responsibility award was presented to Toronto Hydro for its “Get Smart Toronto” communication initiative on smart meters and Time of Use (TOU) rates.  In 2004, the Government of Ontario mandated the introduction of smart meters and TOU rates. As part of the public education campaign on smart meters, Toronto Hydro developed the Get Smart Toronto campaign, a time sensitive, four-phased, integrated marketing and communications strategy to prepare its customers for the smart meter rollout.

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2009 Sustainability Company of the Year

Hydro One Inc.

The 2009 Sustainability Company of the Year was Hydro One Inc. for its exemplary performance in all three areas of sustainable development – environment, social and economic.   Hydro One owns and operates transmission and distribution assets in Ontario with nearly 1.3 million end-use customers.  

Hydro One showed a real commitment in 2009 to developing an electricity grid that is modern, flexible and smart; and one that will contribute to a better environment, and deliver clean renewable power to and from growing communities in the province of Ontario.   Hydro One has already deployed more than 1.2 million smart meters to date, of which 750,000 meters are communicating at a level capable of reliable meter reading. 

Besides modernizing the electricity grid, Hydro One has also shown its commitment to the environment and stakeholder engagement. Through its Bruce to Milton Transmission Reinforcement Project’s Biodiversity Initiative, Hydro One partnered with various stewardship councils, municipalities, provincial agencies, First Nations and Métis communities to enhance woodland habitat in the affected areas.  In addition, Hydro One also made progress in reducing its own carbon footprint through initiatives such as the Tire Smart Program, and purchase of fuel efficient and hybrid company service vehicles. 

Overall, Hydro One took a holistic approach to managing its impacts and improving its overall environmental, social and economic performance in 2009.

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2009 Environmental Commitment Award

Hydro One Inc.
Bruce to Milton Transmission Reinforcement Project’s Biodiversity Initiative

The 2009 Sustainable Electricity Environmental Commitment Award was presented to Hydro One Inc. for its biodiversity initiative to minimize woodland habitat loss in the Bruce to Milton Transmission Reinforcement Project. 

Hydro One owns and operates transmission and distribution assets in the Province of Ontario. The Bruce to Milton Project is one of several projects that Hydro One is undertaking to meet Ontario’s electricity delivery needs of the 21st Century. The project involves the construction of a new double-circuit 500 kV transmission line, approximately 180 km in length, by widening the existing transmission corridor between the Bruce Nuclear Complex and the Milton Switching Station.

The biodiversity impact of the project was a key consideration under the Environmental Assessment process, and the Hydro One biodiversity initiative was designed to ensure that there would be no net loss of habitat. The greatest challenge for Hydro One was to develop a habitat valuation methodology and identify opportunities for habitat enhancement in the affected area. A series of workshops were conducted with potential Project partners to collaboratively develop an ecosystem valuation methodology. This provided Hydro One with the opportunity to develop this Initiative in partnership with interest groups, stewardship councils, municipalities, provincial agencies, and aboriginal communities.  

Hydro One is currently in the process of signing partnership agreements with select local organizations to enhance habitat creation in the project area (selection was based on the ecosystem valuation methodology and ranked based on weighting factors providing value-added benefits and cost). The total habitat gain due to creation or enhancement is approximately 380 ha compared to the approximately 280 ha of habitat loss due to the Bruce to Milton Project.

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2009 Social Responsibility Award

Toronto Hydro-Electric System Limited
Excellence in Stakeholder Communication and Engagement:
Get Smart Toronto 

The 2009 Sustainable Electricity Social Responsibility award was presented to Toronto Hydro-Electric System Limited for its “Get Smart Toronto” communication initiative on smart meters and Time of Use (TOU) rates. Toronto Hydro is one of Canada’s largest electricity local distribution companies with almost 700,000 customers. In 2004, the Government of Ontario mandated the introduction of smart meters and TOU rates. As part of the public education campaign on smart meters, Toronto Hydro developed the Get Smart Toronto campaign, a time sensitive, four-phased, integrated marketing and communications strategy to prepare its customers for the smart meter rollout. Toronto Hydro ensured that customers were provided with information on smart meters and TOU’s at critical junctures over a four-year period with the goal of creating greater awareness.

The communications campaign included a website housing conservation and time-shifting tips, an avatar (online service representative), a special secured web portal for customers to better understand their personalized electricity usage, brochures, auto dialer telephone reminders, bill communications, smart meter kiosk, TOU Tool kit with discount coupons, TOU educational decals to affix to appliances, and community outreach at over 35 events in 2009.

These multi-faceted communications, public relations and marketing initiatives, the company has achieved high awareness of smart meters and their purpose; high understanding of TOU prices; and significant support from customers and government stakeholders.

As of October 1, 2010 approximately 500,000 customers are paying TOU rates. The goal is to transition almost 700,000 customers to TOU rates by end of 2010. Toronto Hydro is the first North American utility to roll out mandatory TOU rates in a major city.

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