Verification is an important element of the Sustainable Electricity Company™ designation, as it provides certainty to the CEA on the company’s implementation of the brand criteria. Verification under the brand will be initially conducted by a third party verifier. The CEA accredited verification firms will conduct the initial verification upon application by interested companies. The verification protocol will be based on both the company’s governance system and the verifier’s knowledge of steps taken by the organization on its significant issues or risks in each of the core areas.